When you start a business, your vision is to see it grow and the first thing that you’d want is to witness its success, right? You’re not alone – every businessman in this planet shares the same sentiments with you. Now, you’ve decided to put an extra effort in producing an explainer video for your start-up business (which is a great choice by the way). Hooray!
Just don’t get too excited, well, not yet. Remember, you still have to plan and research for your animated explainer video, as well as consider the basic principles of design. Prioritize the content and script over animation, alright? If you have that figured out and put into place, then you’re good to go!
There’s one more thing that you probably still want to know – creative tricks on how you can boost business growth using explainer video. Good news is, we’ve listed five of the extreme growth hacks that you could learn from. Here are simple, creative yet effective tactics to dramatically increase revenue and conversion.
- Identify Your Audience
First, you have to ask yourself, “who’s your ideal customer?” before making your explainer video jump into conversions. You have to identify your audience and what’s in it for them. Determine their problem, empathize with them and get them to pay attention. Once you’ve done that, introduce your product/service and explain how you could provide solutions to their needs. State the benefits and give them reasons to choose you over other competitors. Show them that you care and keep them interested – don’t mention other stuff that may turn them off. Aim to leave an impression and win their trust. Do it in a conversational way and with a friendly tone.
- Tell A Story
Convey a great story, in which your audience would love and create an emotional connection with. Help your audience understand more about you and your company by telling a good story (keep the flow going) and maintain the emotional hook that you’ve built with them in the first place. You have to create a connection with them in a way that they could relate to your brand’s message. One way to do it is to write and visualize a fascinating story – a little humor would be a great addition as well. You’ll know your story works if you can make the audience laugh or smile and when they do, they’ll certainly remember your product/service.
- Advertise on YouTube
YouTube is the largest video-sharing website and if you’re planning to advertise your product or service, it’s the best platform to choose. Compared to TV commercials, YouTube is cheaper because it only charges you whenever the viewer watched the ad for over thirty seconds, otherwise you don’t have to pay a penny. This is more efficient than TV advertising. Given its number of followers and audience, YouTube has the ability to direct the viewers to a landing page allowing traffic to increase and elevating your visibility online. Hence, it would create a room for increased conversion and clickable calls-to-action.
- Embed Videos On Home and Product Pages
One of the best ways to optimize your business growth using explainer videos is to embed it on home and product pages of your website. If you do this, you’ll increase the percentage or number of visitors who will purchase your product or service – this is also known as “conversion rate optimization” in the marketing industry.
When your audience sees the video, it will help you earn their trust and they will be the one to determine the value of the product/service that you offer them. Plus, animated explainer video conveys your message or story with an emotional approach. Its elements such as tone, music, eloquence, authenticity and visual illustrations, when combined together can greatly improve message recall. Given this, it’s effective to embed videos on the most important pages.
- End with a Call-to-action
Now, with a great animated explainer video embedded on the home or product pages, you have to make it count by having an effective call-to-action (CTA). Once you have everything put together on the video project, explained about your product/service, offered solutions, showed care and rectified any misconceptions, at the end of the video you have to include a CTA. Why? It’s because your viewers or audience might be eager to know more or interested in buying your product/service. Hence, an effective CTA will set the scene for your potential customers to resume communication with you and this can lead to conversion and sales boost.
Nobody said that establishing a venue for business growth is a walk in the park. Yes, it’s challenging but if done properly, it could help elevate your business to different levels you’ve always hoped for. All these tactics that we’ve mentioned are critical elements of efficient video marketing which offer room for extraordinarily favorable results. Always keep in mind to hire the best explainer video company and a professional script writer to craft an animated explainer video with a script that sells. It’ll need a lot of planning, time and research – so don’t ever skip the basic and important steps in video production.
Animated explainer videos are just one of the many marketing strategies for start-ups, but with a handful of tactics that works, it’ll pave the way to business growth. Don’t worry about it too much at first, success isn’t an overnight achievement – just wait and see.