Do you happen to stumble upon a great explainer video online, probably the first question you’ll have in mind is, how did they do it? Well, one of the secrets of creating an attractive and engaging video project is choosing the best style to use. Aside from a good concept, the style and illustration really help a lot in making an explainer video worth watching while it relays you or your company’s message in the best way possible. It’s also one of the most crucial parts of explainer video production that are essential in video marketing as well in increasing online visibility and sales.
Have you started producing your explainer video? If yes then that’s good and if not, there’s nothing to be ashamed of. It’s never too late to start one as long as you already have a concept. Contemplate first on the basic principles of explainer video design and once you’re done, choose the style that best suits your concept. There are a lot of styles to consider, however, here are the top six most popular and effective animated styles you might want to use for your explainer video.
- Whiteboard Animation
This is one of the most commonly used video animation style, especially in TV and internet advertising or marketing. It’s a process wherein the artist visualizes the creative story and storyboard on a whiteboard. Whiteboard animation is most popular in visualizing audio content such as lectures, talks, and podcasts. Two of the best examples are Verizon’s “Total Equipment Coverage” and Adobe’s “EchoSign” – you can use these two as inspiration!
- 2D Animation
You might already have an idea how a 2D Animation looks like and it’s actually great. 2D animation style has a wide-ranging and largest market online. If you want to keep your visuals clean and simple yet iconic and contains recognizable characters, then this is the best style for you to utilize. Besides, flat design is “in” nowadays, it’ll give you an advantage. 2D shapes and figures are easy on the eyes and can relay your brand statement without any distractions. As what the old saying goes, “nothing beats classic”. Lucky Charms “Lucky Dancers” and “Blend” can be your inspirations.
- 3D Animation
One way to describe this style is “modern” and often referred to as “Computer Generated Imagery (CGI) graphics”. It’s a powerful visual medium that represents dimensional, structural or geographical concepts. 3D shapes and figures are rendered for a more dynamic feel but it is very time-consuming. However, it’s all worth it. This style offers more detailed and realistic background as well as characters in the story. Videos produced in 3D animation is highly professional and often viewed as a movie. On the other hand, in order to achieve desired explainer videos with 3D animation, professional script writing and consultation is a must. Take “Gigtown” and “Wizzki” as examples and you’ll definitely get ideas out of it.
- Stop-Motion Animation
For startups, the nostalgic feel of a stop-motion animation is ideal. This style I frequently used as a creative story-telling piece. Stop-motion animation has different mediums such as puppet, clay, cut-out silhouette or object. Nevertheless, each medium still works equally in capturing our imagination which makes it perfect for brand building. It may be a challenge to work on because it’s not easy to add or change elements but the key is a well-developed and organized concept. Make sure to have the concept done before you begin the production process. Three of the best examples of this style is “Game Over”, “Yellow Sticky Notes” and “InspirÃ©”.
The best style to use if you want to do story-telling is Typography or Kinetic Typography as others call it. It’s like whiteboard animation style wherein it focuses on the visualization of the flow of words accompanied by a narrator. This style is all about letters and fonts combined with animation which can be very interesting to watch. It showcases the power of words – and don’t ever underestimate it. Though it may be limited, typography animation is still tough to beat when it’s well done and coordinated with a great concept. You can draw your inspiration in these kinetic typography animations: “From Paper to Screen” by Thibault de Fournas, “Language” by Matthew Rogers and “The Ten Commandments” by Vit Ryznar.
Compared to the other styles that we’ve mentioned previously, this one is cheaper. Screencast animation works ideally for tech-heavy explanations like apps, software or videos which target specific audience or users. It is perfect for a tutorial or demonstrative purposes wherein it highlights on the step by step instructions and scenarios with a certain product. This style makes it easy for users to follow instructions and understand how the product, app or software works. Screencast animation videos produced by big brands such as Apple and Microsoft are few of the best inspirations you could consider.
Yes, all these animation styles rock but you only have to choose one. Pick the most suited style to relay your message or purpose to the viewing public. To do this, you have to work with an efficient explainer video company and collaborate with them every step of the way. Express your thoughts freely and listen to what their suggestions as well as their ideas about the production process. You don’t have to know it all, you just have, to be honest when there are things that you know nothing about or uncertain about your abilities. The world of online success beckons, are you to resist? Start building your explainer video today and let your product or service be known!